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The Zweig Letter

The voice of reason for the AEC industry

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  • Conference call: Aaron Roseth

    by The Zweig Letter August 28, 2017
    August 28, 2017

    President of ESG (Hot Firm #36 for 2017), a 120-person architecture and design firm based in Minneapolis. By Liisa Andreassen Correspondent “We have a small SWAT team that focuses on…

  • Picking teams

    by The Zweig Letter August 28, 2017
    August 28, 2017

    As a coach, your choices can impact the fate of your team members, so take pains to put the right people in the right places. I didn’t grow up in…

  • Marketing matters, part 1

    by The Zweig Letter August 28, 2017
    August 28, 2017

    ‘Doing it how it has always been done’ is a recipe for failure, so try something new, like ditching the ‘max utilization’ mentality. The Achilles’ heel of the AEC industry…

  • Preventing marketer burn-out

    by The Zweig Letter August 28, 2017
    August 28, 2017

    Assignments, attitudes, and acknowledgment – if you take care of the Big Three, your marketing people will do great things. I have been an A/E industry marketer since the early…

  • Accomplishing things through others

    by The Zweig Letter August 28, 2017
    August 28, 2017

    When you think about it, management of the design process for a complex construction project is all about accomplishing things through others. Many different people have to come together to…

  • Money, culture, and purpose

    by The Zweig Letter August 28, 2017
    August 28, 2017

    There’s three big reasons why employees choose where they work, and a firm’s rationale for its very existence can tie them all together. The “why” of a company matters. I…

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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