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By Mark Zweig | What your firm becomes should be the result of a plan, of deliberate efforts. You can and should “design” your design firm.

To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.

“If you have lofty ambitions for the growth of your firm, but aren’t exactly sure of what you need to do to accomplish it, here is my best advice.”

Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.