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The Zweig Letter

The voice of reason for the AEC industry

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Behavior

  • Organizational influence

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Stephanie Warino | Be selective with the actions you’re recognizing and the behaviors you’re amplifying, because we’re all driving the culture bus.

  • Core values

    by The Zweig Letter November 18, 2019
    November 18, 2019

    They count, so gather your leadership team, find the set of behaviors they admire, and make them part of your mission and vision.

  • Monkey see, monkey do

    by The Zweig Letter August 19, 2019
    August 19, 2019

    “Every time you take off early or give yourself that perk you always wanted, you could unknowingly be demotivating someone. I’ve seen some egregious examples of this over the years.”

  • Straight feedback

    by The Zweig Letter August 12, 2019
    August 12, 2019

    “Real love doesn’t come from coddling. It comes from helping. And oftentimes the best way to help someone – and help your company – is by being brutally honest.”

  • Curating company culture

    by The Zweig Letter January 7, 2019
    January 7, 2019
    It’s a daunting task, but can result in an energized, unified organization that can withstand setbacks while gaining strength. Companies with a highly engaged workforce have seen a 19.2 percent…
  • Greater than project management

    by The Zweig Letter December 10, 2018
    December 10, 2018
    As an industry, we generally leave a lot of money on the table and drive up costs with our lack of effectiveness in management and training. When we think of…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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