“When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”
brand
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“One of the things they teach you about entrepreneurship in business school is that you should have your exit strategy in mind as you start and grow your company.” One…
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The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard…
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In this episode of The Zweig Letter podcast, Randy Wilburn talks about his experience at Podcast Movement, the world's largest and longest running podcast conference with more than 2,000 podcasters in attendance. This year,…
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In the AEC industry, both individuals and firms need to brand and present themselves as ‘core brands for core viewers.’ Christina Zweig Niehues and I are conducting a Building your…
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A meandering mission statement won’t inspire your team. If you want your employees to rally around your brand, give them something they can believe in. Mission statements are regarded with…