brand

By Mark Zweig | Seeing the firm you started or used to run be successful when you’re gone is one of the greatest accomplishments you can hope for.

By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.

By Mark Zweig | An enduring firm will be worth much more – through an internal or external sale – than one where some of these issues are not addressed.

By Seth Carlton | This requires more than just a clever slogan. It is a call to be focused, driven, and dedicated to a common goal.

By Phil Keil | This will inform your strategy development and ultimately allow you to build a legacy.

By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

By Stephanie Warino | Be selective with the actions you’re recognizing and the behaviors you’re amplifying, because we’re all driving the culture bus.

By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.

By Chad Clinehens | 2021 is looking to be a year of increasing freedom, control, and opportunity.

CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.

By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

Leaders from Zweig Group’s top five Hot Firms talk about what they attribute their success to.