brand

Branding and growing a diverse firm while staying true to your roots is possible, but you have to know why you’re in business.

Do you want to survive the next year, the next recession, and the ongoing reset of the workplace, the marketplace, and the recruiting space?

Do you want to survive the next year, the next recession, and the ongoing reset of the workplace, the marketplace, and the recruiting space?

In 20 years as an in-house graphic designer, the lessons learned are simple: Serve the customer, protect the brand, meet the deadlines, and communicate with the client.

There are plenty of tell-tale signs your AEC firm needs a set of third-party experts to help you achieve your goals.

“When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”

“One of the things they teach you about entrepreneurship in business school is that you should have your exit strategy in mind as you start and grow your company.” One…

The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard…

In the AEC industry, both individuals and firms need to brand and present themselves as ‘core brands for core viewers.’ Christina Zweig Niehues and I are conducting a Building your…

A meandering mission statement won’t inspire your team. If you want your employees to rally around your brand, give them something they can believe in. Mission statements are regarded with…