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The Zweig Letter

The voice of reason for the AEC industry

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  • Purpose driven leadership

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Phil Keil | This will inform your strategy development and ultimately allow you to build a legacy.

  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • Organizational influence

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Stephanie Warino | Be selective with the actions you’re recognizing and the behaviors you’re amplifying, because we’re all driving the culture bus.

  • Authentic: Jeff Schumaker

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.

  • A year of higher expectations

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Chad Clinehens | 2021 is looking to be a year of increasing freedom, control, and opportunity.

  • Personal connections: Brad Strittmatter

    by The Zweig Letter December 6, 2020
    December 6, 2020

    CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

  • What makes a Hot Firm winner?

    by The Zweig Letter August 23, 2020
    August 23, 2020

    Leaders from Zweig Group’s top five Hot Firms talk about what they attribute their success to.

  • Virtual best practices

    by The Zweig Letter August 10, 2020
    August 10, 2020

    By Jamie Claire Kiser | Takeaways from a truly exceptional virtual discussion experience.

  • Turning overhead into revenue

    by The Zweig Letter July 20, 2020
    July 20, 2020

    Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

  • Authenticity: LaShawn Stewart-Baylor

    by The Zweig Letter June 15, 2020
    June 15, 2020

    President and CEO of Integrated CM Solutions (San Antonio, TX), a program/construction management firm that’s had more than $800 million worth of projects since 2015.

  • Don’t know what to do?

    by The Zweig Letter May 11, 2020
    May 11, 2020

    By Mark Zweig | For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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