“There is no question that after working as long as I have in the A/E industry with so many firms throughout the land, certain common undeniable truths present themselves.”
branding
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Branding and growing a diverse firm while staying true to your roots is possible, but you have to know why you’re in business.
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“When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”
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A meandering mission statement won’t inspire your team. If you want your employees to rally around your brand, give them something they can believe in. Mission statements are regarded with…
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Recognizing hard work and celebrating a job well done is common practice at HED. Whether it’s a thank you note or another form of congratulations, success is celebrated. As a…
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Beantown’s tarnished redevelopment agency comes up with a new name, a new logo, and a new mission, but locals aren’t convinced it’ll do any good. By Richard Massey Managing Editor…
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If you want to drive traffic to your website and your brand, it helps – a lot – to be an expert in your given field. It’s true. The origin…