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The Zweig Letter

The voice of reason for the AEC industry

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BSA LifeStructures

  • Leadership transition as a way of life

    by The Zweig Letter January 3, 2021
    January 3, 2021

    A singular leader, in place for all time, might not be the best model for your firm. Consider a different way, one that plans for transitions and accommodates change.

  • Don’t sell, be helpful

    by The Zweig Letter September 27, 2020
    September 27, 2020

    There are countless ways to develop business without being a business developer, and you are most likely doing some of these things already.

  • What’s in a question?

    by The Zweig Letter March 2, 2020
    March 2, 2020

    Asking questions is a critical skill if you want to understand and anticipate your clients’ needs.

  • Going through the motions

    by The Zweig Letter January 27, 2020
    January 27, 2020

    Examine your processes to determine why they’re in place and whether or not they’re worth your valuable time. If they’re not, they may need to be changed or abandoned.

  • The innovation continuum

    by The Zweig Letter September 30, 2019
    September 30, 2019

    Embrace change, take chances, and continually innovate to make sure your firm stays ahead on the innovation continuum.

  • The empowerment advantage

    by The Zweig Letter May 20, 2019
    May 20, 2019

    A culture of employee empowerment will define innovative, leading organizations in the years to come.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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