Budget

Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

The next time you have a critical project or important concept to communicate, forget the jargon and consider telling a story.

For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

Recommendations for how your firm can adjust budgets and make smart investments of your money, your time, and your energy.

The situation is changing quickly, but versatility and fast decision-making have become necessary.

“If you have lofty ambitions for the growth of your firm, but aren’t exactly sure of what you need to do to accomplish it, here is my best advice.”

The value you will add and the time you will save is worth the cost almost every single time.

“For those of you running A/E firms – if I were you, I’d focus on recruiting in 2020.”

Women PMs are hungry for leadership and management training, and want their firms to do more in that regard.

President and CEO of Barton & Loguidice, a full-service consulting firm headquartered in Syracuse, New York.

“What causes AEC firms to fail? I have been a student of this business for 39 years now. Here’s what I have seen.”

President of JBCI, a small, but venerable, repair and restoration firm based in Philadelphia.