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The Zweig Letter

The voice of reason for the AEC industry

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  • Keep a cool head and carry on!

    by The Zweig Letter January 17, 2021
    January 17, 2021

    Things are real messy right now, but we can all get safely to our destinations if we keep our cool.

  • New Year’s resolutions

    by The Zweig Letter January 10, 2021
    January 10, 2021

    Our businesses need the same care we are giving ourselves to remain healthy and viable in the year ahead!

  • Be smart in how you run your business

    by The Zweig Letter January 3, 2021
    January 3, 2021

    Know your purpose, intent, and philosophy of business, but be willing to change if it becomes prudent to do so.

  • Positive impact: Darin Anderson

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Chairman and CEO of Salas O’Brien, an employee-owned firm with no corporate headquarters that provides building and facility solutions to clients across the United States.

  • Hire for character, train for skill

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Many people in this business will say they agree with this idea, yet the people doing the hiring rarely do it.

  • Give it the gas – or let off the throttle?

    by The Zweig Letter December 13, 2020
    December 13, 2020

    When times get tough, you have two choices: You can cut expenses and eliminate all investments, or you can double down on making improvements in your business.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

  • Real differentiation in your A/E firm

    by The Zweig Letter November 29, 2020
    November 29, 2020

    Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.

  • Nine more things to change in your firm

    by The Zweig Letter November 15, 2020
    November 15, 2020

    Best practices may be safe, but they won’t differentiate your firm. Make these changes and your firm will stand out.

  • Where are all the entrepreneurs?

    by The Zweig Letter November 8, 2020
    November 8, 2020

    Entrepreneurs and small business owners have fundamentally different views on the opportunity each has in front of them.

  • Integrity: Greg Williams

    by The Zweig Letter October 18, 2020
    October 18, 2020

    Chairman and CEO of Nabholz (Conway, AR), a 1,200 person multi-discipline, employee-owned firms whose name has been synonymous with integrity since its founding in 1949.

  • Design a successful design business

    by The Zweig Letter August 10, 2020
    August 10, 2020

    What your firm becomes should be the result of a plan, of deliberate efforts. You can and should “design” your design firm.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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