There’s plenty of support out there for women in the AEC industry, but the stats still have to catch up to the sentiment.
Christina Zweig Niehues
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A look at what it means to be a principal in the AEC industry and how this has and hasn’t changed over the past two decades.
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Survey data from Zweig Group’s 2019 Financial Performance Survey of AEC Firms indicates strong financial performance industry-wide.
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When it comes to delegation, you have to pick the right person for the right job, and set them up to succeed.
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If your firm has a weekly or monthly newsletter, great. But if not, you need to get cracking on that important piece of internal communication. Does your firm have an…
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Help your organization commit to framing diversity and inclusion in a positive light. Examine your own biases and try to be accountable. When I was in middle school, I was…
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We need a comprehensive approach to encourage heterogeneity in our firms. It starts, but certainly does not end, with simple awareness. Zweig Group’s new mission to Elevate the Industry was…
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Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018…
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The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard…
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AEC credentials are necessary for the work of designing and building, but that’s not the case regarding firm management and ownership. You don’t need to be an engineer to help…
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A larger client database, higher shortlist rates, and measurable metrics. Yes, marketing is expensive, but it’s a good place to spend a bit of gold. Paying marketing people is expensive.…
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Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…