Christina Zweig Niehues

If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

At the start of the pandemic, the majority of the AEC industry was thrust into an extreme scenario of work-life integration.

Good communication shows compassion to your client – something that’s likely to be returned back to you.

ElevateHer has been a call to action to work together, and the reaction to this inclusive approach has been powerful.

In this year of upheaval and change, the most important component of any successful firm remains the same.

With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

Christina Zweig Niehues and Randy Wilburn discuss the results of Zweig Group’s ongoing AEC Industry Outlook & Response to COVID-19 Survey.

The situation is changing quickly, but versatility and fast decision-making have become necessary.

Their characteristics, differences from their male counterparts, and how to create an environment that fosters women leaders.

A good incentive compensation program needs to be carefully matched with the specific goals of your firm.

Women PMs are hungry for leadership and management training, and want their firms to do more in that regard.