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The Zweig Letter

The voice of reason for the AEC industry

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Christina Zweig Niehues

  • State of recruiting in AEC

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Christina Zweig Niehues | New data on recruitment and retention shows how firms of different sizes, types, and geographies were impacted by the events of 2020.

  • Unanswered questions

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Christina Zweig Niehues | While we’re entering 2021 with a renewed sense of purpose and greater clarity, there are still a lot of unanswered questions.

  • Best performing firms

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Christina Zweig Niehues | There are several management areas where award-winning, fast-growth, and very high profit AEC firms stand out.

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

  • Work-life integration

    by The Zweig Letter October 11, 2020
    October 11, 2020

    By Christina Zweig Niehues | At the start of the pandemic, the majority of the AEC industry was thrust into an extreme scenario of work-life integration.

  • Communication is compassion

    by The Zweig Letter August 30, 2020
    August 30, 2020

    By Christina Zweig Niehues | Good communication shows compassion to your client – something that’s likely to be returned back to you.

  • Introducing the 2020 ElevateHer cohort

    by The Zweig Letter August 23, 2020
    August 23, 2020

    By Jamie Claire Kiser & Christina Zweig Niehues | ElevateHer has been a call to action to work together, and the reaction to this inclusive approach has been powerful.

  • Hiring in 2020

    by The Zweig Letter August 3, 2020
    August 3, 2020

    By Christina Zweig Niehues | In this year of upheaval and change, the most important component of any successful firm remains the same.

  • Duct tape and baling twine

    by The Zweig Letter July 6, 2020
    July 6, 2020

    By Christina Zweig Niehues | With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

  • The lost art of the press release

    by The Zweig Letter May 25, 2020
    May 25, 2020

    By Christina Zweig Niehues | Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

  • TZL podcast: Christina Zweig Niehues on the industry’s response to COVID-19

    by The Zweig Letter March 27, 2020
    March 27, 2020

    Christina Zweig Niehues and Randy Wilburn discuss the results of Zweig Group’s ongoing AEC Industry Outlook & Response to COVID-19 Survey.

  • How are AEC firms reacting to COVID-19?

    by The Zweig Letter March 17, 2020
    March 17, 2020

    By Christina Zweig Niehues | The situation is changing quickly, but versatility and fast decision-making have become necessary.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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