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The Zweig Letter

The voice of reason for the AEC industry

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client needs

  • Winning cover letters

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

  • Fresh, handcrafted marketing

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

  • Evolving the trade partner relationship

    by The Zweig Letter December 6, 2020
    December 6, 2020

    Evolving these relationships is a critical and too-often-overlooked key to successful project delivery and retaining satisfied clients.

  • Reach new limits: Aine O’Dwyer

    by The Zweig Letter November 29, 2020
    November 29, 2020

    Principal and CEO of Enovate, a WBE/DBE/SBE firm that serves as a prime contractor as well as a subcontractor on city, state, and federal public agency and private projects.

  • Proposal fumble

    by The Zweig Letter November 15, 2020
    November 15, 2020

    When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.

  • A/E firms are doing surprisingly well

    by The Zweig Letter August 17, 2020
    August 17, 2020

    By Mark Zweig | Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?

  • Client success initiative

    by The Zweig Letter August 17, 2020
    August 17, 2020

    By Eduardo Smith | It’s more important than ever to stay close to our clients, to understand their changing needs, and to help them achieve their business goals.

  • I’m upset but still have a business to run

    by The Zweig Letter June 8, 2020
    June 8, 2020

    By Mark Zweig | No matter how you feel personally about anything happening in the country or world as a whole, it’s your job to do your job.

  • What’s in a question?

    by The Zweig Letter March 2, 2020
    March 2, 2020

    Asking questions is a critical skill if you want to understand and anticipate your clients’ needs.

  • Forgotten fundamentals of marketing

    by The Zweig Letter February 3, 2020
    February 3, 2020

    “The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

  • Go/no-go

    by The Zweig Letter December 3, 2018
    December 3, 2018
    Pre-project analysis is critical if you want strong business development through profitable projects and happy clients. And yes, it’s a process. The Gateway Engineers, Inc. is a full-service civil engineering…
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Recent Posts

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    February 21, 2021

About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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