By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.
client needs
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By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.
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Evolving these relationships is a critical and too-often-overlooked key to successful project delivery and retaining satisfied clients.
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Principal and CEO of Enovate, a WBE/DBE/SBE firm that serves as a prime contractor as well as a subcontractor on city, state, and federal public agency and private projects.
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When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.
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By Mark Zweig | Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?
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By Eduardo Smith | It’s more important than ever to stay close to our clients, to understand their changing needs, and to help them achieve their business goals.
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By Mark Zweig | No matter how you feel personally about anything happening in the country or world as a whole, it’s your job to do your job.
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Asking questions is a critical skill if you want to understand and anticipate your clients’ needs.
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“The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”
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Pre-project analysis is critical if you want strong business development through profitable projects and happy clients. And yes, it’s a process. The Gateway Engineers, Inc. is a full-service civil engineering…