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The Zweig Letter

The voice of reason for the AEC industry

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  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • State of recruiting in AEC

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Christina Zweig Niehues | New data on recruitment and retention shows how firms of different sizes, types, and geographies were impacted by the events of 2020.

  • Change: Nancy Ludwig

    by The Zweig Letter August 30, 2020
    August 30, 2020

    President and senior principal of ICON Architecture (Boston, MA), a women-owned, SOMBDA certified firm that’s staffed over 50 percent by women.

  • Business development in AEC firms

    by The Zweig Letter July 6, 2020
    July 6, 2020

    When firms encourage a hybrid role between business development and sales, the result is often improved collaboration throughout the firm.

  • Outside perspectives

    by The Zweig Letter June 5, 2017
    June 5, 2017
    Learning from external sources can be highly beneficial, but you must also master the art of blocking out the noise and staying the course. I have to admit it: I…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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