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The Zweig Letter

The voice of reason for the AEC industry

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effectiveness

  • The untapped value of strategic planning

    by The Zweig Letter March 7, 2021
    March 7, 2021

    By Brian Rice | These three core strategic planning areas have unique opportunities for value depending largely on the culture of your organization.

  • Improving your effectiveness as a manager

    by The Zweig Letter December 3, 2018
    December 3, 2018
    “Just being a manager isn’t good enough. You have to also be an effective manager or you serve no purpose. Too many people working in AEC firms act as if…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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