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The Zweig Letter

The voice of reason for the AEC industry

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  • Fresh, handcrafted marketing

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

  • Stay organized amid information overload

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.

  • Fitting the task to the time at hand

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Focus on getting stuff done and moving forward by fitting the tasks on your to-do list to either the time slot or energy you have available.

  • Nine more things to change in your firm

    by The Zweig Letter November 15, 2020
    November 15, 2020

    By Mark Zweig | Best practices may be safe, but they won’t differentiate your firm. Make these changes and your firm will stand out.

  • Manage workloads across multiple offices

    by The Zweig Letter August 10, 2020
    August 10, 2020

    COVID-19 has pushed leaders in the design industry and beyond to develop new strategies to manage an increasingly untethered workforce.

  • How you may be demotivating people

    by The Zweig Letter August 3, 2020
    August 3, 2020

    By Mark Zweig | When people are demotivated they become negative and cynical, and can pollute the attitudes of their co-workers. And if they’re really demotivated, they may quit.

  • Perseverance: Karen Purcell

    by The Zweig Letter June 8, 2020
    June 8, 2020

    Founding principal of PK Electrical (Reno, NV), a women-owned, small business electrical engineering and design firm founded in 1996.

  • Marketing for AEC firms

    by The Zweig Letter April 27, 2020
    April 27, 2020

    By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

  • Forgotten fundamentals of marketing

    by The Zweig Letter February 3, 2020
    February 3, 2020

    “The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

  • Be a better leader today

    by The Zweig Letter November 18, 2019
    November 18, 2019

    “Doing these 20 things will only make you more effective and your company more successful. And none of them are difficult, so go to it!”

  • Lack of email etiquette is still a problem

    by The Zweig Letter September 16, 2019
    September 16, 2019

    “As hard as it is to believe – because it has been used as a business tool for so long – people in the AEC business still don’t understand basic email etiquette.”

  • Death by meeting

    by The Zweig Letter February 18, 2019
    February 18, 2019
    We all know meetings are a necessary evil, but do we have to let them wreck our productivity? Did you know that a typical American professional attends more than 60…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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