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The Zweig Letter

The voice of reason for the AEC industry

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engineer

  • We all want to make an impact

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?

  • Just when you figure things out, game over!

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Mark Zweig | Look in the mirror and ask yourself if you are still doing what you want to do every day. Maybe now is the time to get really serious about your transition.

  • Fresh, handcrafted marketing

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

  • Where are all the entrepreneurs?

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Mark Zweig | Entrepreneurs and small business owners have fundamentally different views on the opportunity each has in front of them.

  • Training engineers to be sales leaders

    by The Zweig Letter September 27, 2020
    September 27, 2020

    Grow your firm and bolster future success by training and mentoring technical staff to participate in your firm’s sales and marketing efforts.

  • Client success initiative

    by The Zweig Letter August 17, 2020
    August 17, 2020

    By Eduardo Smith | It’s more important than ever to stay close to our clients, to understand their changing needs, and to help them achieve their business goals.

  • Better together: Karen Jenkins

    by The Zweig Letter May 25, 2020
    May 25, 2020

    Co-founder and managing partner of Shear Structural (Chamblee, GA), a 100 percent women-owned and women-managed structural engineering firm.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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