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The Zweig Letter

The voice of reason for the AEC industry

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expertise

  • We can do better

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

  • Nine more things to change in your firm

    by The Zweig Letter November 15, 2020
    November 15, 2020

    By Mark Zweig | Best practices may be safe, but they won’t differentiate your firm. Make these changes and your firm will stand out.

  • Captivate with your LinkedIn headline

    by The Zweig Letter October 18, 2020
    October 18, 2020

    Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market.

  • Forgotten fundamentals of the A/E business

    by The Zweig Letter September 27, 2020
    September 27, 2020

    By Mark Zweig | “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

  • Don’t sell, be helpful

    by The Zweig Letter September 27, 2020
    September 27, 2020

    There are countless ways to develop business without being a business developer, and you are most likely doing some of these things already.

  • Mastering business development

    by The Zweig Letter August 17, 2020
    August 17, 2020

    For many leaders, business development resides outside their core competencies and comfort zone, to their firm’s detriment.

  • Design a successful design business

    by The Zweig Letter August 10, 2020
    August 10, 2020

    By Mark Zweig | What your firm becomes should be the result of a plan, of deliberate efforts. You can and should “design” your design firm.

  • Exceed expectations: Diane Bicknese

    by The Zweig Letter March 16, 2020
    March 16, 2020

    President of Schaefer Engineering, Inc. (Wentzville, MO), a firm founded on integrity with a commitment to provide quality professional forensic consulting services nationwide.

  • We are all in the consulting business!

    by The Zweig Letter March 16, 2020
    March 16, 2020

    “To maximize your chances for success, remember you are in the consulting business. Keep these points in mind as you guide the growth and development of your business.”

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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