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The Zweig Letter

The voice of reason for the AEC industry

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  • Charismatic vs. institutional leadership

    by The Zweig Letter April 8, 2019
    April 8, 2019

    “It’s a debate that’s been ongoing for years in our industry, thanks in no small part to the popularity of Good to Great, an academic study of huge, publicly-traded corporations and other organizations.”

  • Honestly, be honest

    by The Zweig Letter April 8, 2019
    April 8, 2019

    By Will Swearingen | If you develop a reputation for being less than forthcoming, you could derail a critical ownership transition – and even destroy your firm.

  • Business and burgers

    by The Zweig Letter March 11, 2019
    March 11, 2019

    It might seem far fetched, but it’s true. AEC firms can learn a thing or two from the fast-food industry.

  • Be yourself and win

    by The Zweig Letter March 11, 2019
    March 11, 2019

    In business development, many missteps can be traced back to a lack of understanding and acceptance of who we are.

  • Destination employer: Brent Wright

    by The Zweig Letter March 11, 2019
    March 11, 2019

    Founder and CEO of Wright Engineers (Best Firm #1 Structural for 2018), a Vegas-headquartered firm where perfection is the goal but excellence is tolerated.

  • The unmanageable employee

    by The Zweig Letter March 11, 2019
    March 11, 2019

    “If any of these situations sounds familiar – and you have tried to correct the situation by directly confronting it – it may be time to let that person go.”

  • Employee engagement (Part 3)

    by The Zweig Letter March 11, 2019
    March 11, 2019

    Strong emotional intelligence, empathy, and the ability and capacity to engage the ‘whole person’ move teams and projects forward.

  • Branding mistakes AEC firms make every day

    by The Zweig Letter March 4, 2019
    March 4, 2019

    “When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”

  • The AEC ‘factory’

    by The Zweig Letter March 4, 2019
    March 4, 2019
    Firm managers run a production process. If the deliverables get out the door, great. If not, cash flow – and company value – could be harmed. Over my career, I…
  • A lost art

    by The Zweig Letter March 4, 2019
    March 4, 2019

    By John Bray | It’s easy to send texts and emails, but to make a great and lasting impression, frequent phone calls throughout your network are essential.

  • Key successors: Bob Howell

    by The Zweig Letter March 4, 2019
    March 4, 2019
    CEO of SSOE Group (Hot Firm #44 for 2018), a global project delivery firm for architecture, engineering, and construction management based in Toledo, Ohio. By Liisa Andreassen Correspondent “All key…
  • Employee engagement (Part 2)

    by The Zweig Letter March 4, 2019
    March 4, 2019
    A firm leader must break out of the deadline cycle and make a meaningful connection with employees. If not, performance will (predictably) suffer. Most of what we do today as…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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