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The Zweig Letter

The voice of reason for the AEC industry

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  • Tips for effective business development right now

    by The Zweig Letter October 18, 2020
    October 18, 2020

    By John Bray | Bringing work to your firm right now could be the difference between coming out of the pandemic stronger on the other side or getting left behind.

  • Calling to find work

    by The Zweig Letter June 1, 2020
    June 1, 2020

    Getting on the phone right now may be the single most important thing you can do to bring in new work.

  • Follow through

    by The Zweig Letter February 10, 2020
    February 10, 2020

    By checking in either monthly or quarterly, you can ensure that those responsible take the time necessary to follow through on your marketing plan.

  • Saying ‘Thank you’

    by The Zweig Letter December 16, 2019
    December 16, 2019

    It can lay the foundation for a positive relationship with bosses, subordinates, and co-workers when the time comes to go the extra mile.

  • Speed is everything

    by The Zweig Letter June 25, 2018
    June 25, 2018
    I’ve written about it before but apparently not everyone got the message. In business today, speed is everything. Whoever is faster will be the winner. Good leaders realize this is…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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