honest

President and CEO of Primera (Chicago, IL), a mid-size, full-service, woman-owned engineering design and consulting firm.

Good client service is not complicated; it’s just not always easy to maintain. However the benefits we reap are well worth the effort.

“When directly confronted with a difficult or painful question and you aren’t honest with people – they’ll figure that out. And you can forget them ever trusting you again.”

The blunt honesty typically associated with the old gray hairs is something that should be embraced by the younger generation.