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The Zweig Letter

The voice of reason for the AEC industry

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ideas

  • We all want to make an impact

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?

  • Serving others: Mike Schnaare

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • Decentralization

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

  • The principal-marketer partnership

    by The Zweig Letter July 20, 2020
    July 20, 2020

    To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.

  • Ideas and execution

    by The Zweig Letter March 16, 2020
    March 16, 2020

    By Phil Keil | Understanding this is essential in your ability to grow your firm and successfully execute your strategy.

  • Dealing with poor performance

    by The Zweig Letter February 10, 2020
    February 10, 2020

    “There’s no magic in these six steps. But there will be ‘magic’ in your results if you can consistently apply them!”

  • The innovation continuum

    by The Zweig Letter September 30, 2019
    September 30, 2019

    Embrace change, take chances, and continually innovate to make sure your firm stays ahead on the innovation continuum.

  • Leading an innovative culture

    by The Zweig Letter September 16, 2019
    September 16, 2019

    Ask yourself how you can remove constraints and let ideas flow, so they can be shared, shaped, and applied.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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