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The Zweig Letter

The voice of reason for the AEC industry

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interest

  • 50 calls

    by The Zweig Letter July 13, 2020
    July 13, 2020

    By Mark Zweig | If you make these 50 calls, you will not only get new projects, you will also learn a great deal and renew old friendships.

  • Focusing on strengths vs. weaknesses

    by The Zweig Letter September 9, 2019
    September 9, 2019

    “Square peg for a round hole? No thanks! My first preference is square pegs in square holes!”

  • Maintaining a high level of engagement

    by The Zweig Letter April 15, 2019
    April 15, 2019

    “Why do people lose interest in their own businesses and, perhaps more importantly, what can you do to keep this from happening?”

  • Keeping those good people

    by The Zweig Letter February 25, 2019
    February 25, 2019

    “Just as it is easier (and cheaper) to keep an existing client than to get a new one, so goes it for your employees. Keeping good people is essential to your firm.”

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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