If you make these 50 calls, you will not only get new projects, you will also learn a great deal and renew old friendships.
interest
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“Square peg for a round hole? No thanks! My first preference is square pegs in square holes!”
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“Why do people lose interest in their own businesses and, perhaps more importantly, what can you do to keep this from happening?”
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“Just as it is easier (and cheaper) to keep an existing client than to get a new one, so goes it for your employees. Keeping good people is essential to your firm.”