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The Zweig Letter

The voice of reason for the AEC industry

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Interview

  • Video marketing

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

  • Forgotten fundamentals of the A/E business

    by The Zweig Letter September 27, 2020
    September 27, 2020

    “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

  • Be prepared (obviously)

    by The Zweig Letter April 23, 2018
    April 23, 2018
    ‘Why in the hell should we hire you over all these other firms?’ It’s a simple question you’d better be ready to answer if you want the contract. If you…
  • Be yourself

    by The Zweig Letter January 8, 2018
    January 8, 2018
    Do you have a job interview on the near horizon? If so, do your research, stay on topic, and don’t forget to wear a nice pair of shoes. A close…
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Recent Posts

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    January 17, 2021
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    January 17, 2021

About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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