In this digital era of PURLs, OKRs, and java scripts, a dimensional mailer and handwritten note are still the best way to grab attention.
Jane Lawler Smith
A lot of AEC firms fall into the trap of neglecting their marketing departments because the work is not billable. Marketers need to fight back with consistent effort.
A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.