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The Zweig Letter

The voice of reason for the AEC industry

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Katie Crawford

  • The power of storytelling

    by The Zweig Letter March 28, 2021
    March 28, 2021

    By Katie Crawford | Look beyond the project scope and consider how the client or even the community will be impacted by the improvements your team is making.

  • Flexibility in the face of COVID

    by The Zweig Letter October 11, 2020
    October 11, 2020

    We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.

  • Follow through

    by The Zweig Letter February 10, 2020
    February 10, 2020

    By checking in either monthly or quarterly, you can ensure that those responsible take the time necessary to follow through on your marketing plan.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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