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The Zweig Letter

The voice of reason for the AEC industry

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knowledge

  • The principal-marketer partnership

    by The Zweig Letter July 20, 2020
    July 20, 2020

    To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.

  • Outgoing and incoming

    by The Zweig Letter July 6, 2020
    July 6, 2020

    Ownership transition can be an eight to 10 year process, so start early, educate yourself, define your goals, and keep an open dialogue with your employees.

  • Generational leadership transition

    by The Zweig Letter June 15, 2020
    June 15, 2020

    Baby boomers and millennials may use different leadership styles and cope differently in business and in life, but the interaction of both can deliver some key benefits.

  • Your professional sword

    by The Zweig Letter December 9, 2019
    December 9, 2019

    You have to keep the blade sharp through the long process of making key connections, educating oneself, and repeatedly rising to the challenge.

  • Where is Carmen Sandiego?

    by The Zweig Letter October 21, 2019
    October 21, 2019

    These days the recruiting game is tough. The good news is that your best talent scouts might already work in your firm.

  • Knowledge is never automatic

    by The Zweig Letter April 16, 2018
    April 16, 2018
    The second someone becomes a principal, they (erroneously) think they know everything there is to know about their industry and how their firm fits in. In the Fiddler on the…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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