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The Zweig Letter

The voice of reason for the AEC industry

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  • Decentralization

    by The Zweig Letter January 10, 2021
    January 10, 2021

    Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

  • Better together: Erin Inman

    by The Zweig Letter November 15, 2020
    November 15, 2020

    President and CEO of Primera (Chicago, IL), a mid-size, full-service, woman-owned engineering design and consulting firm.

  • Making leadership transition real

    by The Zweig Letter November 1, 2020
    November 1, 2020

    These are some of the common elements that are often present in the most successful leadership transitions.

  • Elevating the virtual experience

    by The Zweig Letter September 13, 2020
    September 13, 2020

    This is an opportunity to immerse your team in the best thought leadership and best practices in the AEC industry.

  • Character: Randy Wilburn

    by The Zweig Letter July 14, 2020
    July 14, 2020

    As an accomplished speaker, consultant, trainer, and business coach, Wilburn helps professionals become better leaders, better communicators, and better people.

  • 50 calls

    by The Zweig Letter July 13, 2020
    July 13, 2020

    If you make these 50 calls, you will not only get new projects, you will also learn a great deal and renew old friendships.

  • Two-minute drill

    by The Zweig Letter June 15, 2020
    June 15, 2020

    Prioritize the tasks on your to-do list in order of importance and how long they will take to maximize efficiency.

  • What you can do with extra time

    by The Zweig Letter May 11, 2020
    May 11, 2020

    Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

  • Forgotten fundamentals of marketing

    by The Zweig Letter February 3, 2020
    February 3, 2020

    “The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

  • My take on leadership

    by The Zweig Letter December 30, 2019
    December 30, 2019

    Exercise these 12 roles with care and you will be surprised by how many admire and understand why your firm has grown so successfully.

  • Your professional sword

    by The Zweig Letter December 9, 2019
    December 9, 2019

    You have to keep the blade sharp through the long process of making key connections, educating oneself, and repeatedly rising to the challenge.

  • Practical leadership advice

    by The Zweig Letter October 14, 2019
    October 14, 2019

    “Being a leader means you have to keep growing and learning. We can all change. This includes you!”

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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