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The Zweig Letter

The voice of reason for the AEC industry

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Lindsay Young

  • The new normal

    by The Zweig Letter January 10, 2021
    January 10, 2021

    Through recessions and tough times, innovations explode as people are forced to slow down and think. Many are already working on the next big thing for their business. Are you?

  • What you can do with extra time

    by The Zweig Letter May 11, 2020
    May 11, 2020

    Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

  • Leaders need to rest

    by The Zweig Letter March 16, 2020
    March 16, 2020

    Take time each day to do things that rest your mind and body. This will help you be more creative, more productive, and a better leader.

  • Show your value

    by The Zweig Letter February 3, 2020
    February 3, 2020

    Don’t be afraid to charge what you’re worth. You want clients who value your relationship and appreciate your talent.

  • Meaningful connections

    by The Zweig Letter September 23, 2019
    September 23, 2019

    It’s not easy to do, but if you want lifelong clients who are also friends, you have to commit yourself to the long haul.

  • Eating elephants

    by The Zweig Letter June 3, 2019
    June 3, 2019

    The best way to do it is one bite at a time. The same can be said of your marketing plan.

  • Real perceptions

    by The Zweig Letter February 18, 2019
    February 18, 2019
    Your clients have definite ideas about what your firm is and isn’t, but if you don’t take the time to ask, you’ll never know what they’re thinking. Perception is reality.…
  • Marketing and business development

    by The Zweig Letter January 21, 2019
    January 21, 2019
    AEC firms struggle with it, but if a firm is to thrive in the good times and the bad, a quantifiable plan of attack is essential. Marketing, business development, and…
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Recent Posts

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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