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The Zweig Letter

The voice of reason for the AEC industry

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  • State of recruiting in AEC

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Christina Zweig Niehues | New data on recruitment and retention shows how firms of different sizes, types, and geographies were impacted by the events of 2020.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • Be a better A/E firm leader in 2021

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

  • New Year’s resolutions

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Mark Zweig | Our businesses need the same care we are giving ourselves to remain healthy and viable in the year ahead!

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

  • Captivate with your LinkedIn headline

    by The Zweig Letter October 18, 2020
    October 18, 2020

    Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market.

  • Don’t sell, be helpful

    by The Zweig Letter September 27, 2020
    September 27, 2020

    There are countless ways to develop business without being a business developer, and you are most likely doing some of these things already.

  • Change: Nancy Ludwig

    by The Zweig Letter August 30, 2020
    August 30, 2020

    President and senior principal of ICON Architecture (Boston, MA), a women-owned, SOMBDA certified firm that’s staffed over 50 percent by women.

  • Guerrilla marketing tactics you can use

    by The Zweig Letter May 25, 2020
    May 25, 2020

    By Mark Zweig | None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

  • Use this time

    by The Zweig Letter April 27, 2020
    April 27, 2020

    By John Bray | Connect with your people and bolster your business so you come out of this pandemic stronger on the other side.

  • Marketing for AEC firms

    by The Zweig Letter April 27, 2020
    April 27, 2020

    By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

  • Slow, but steady change

    by The Zweig Letter October 7, 2019
    October 7, 2019

    Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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