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The Zweig Letter

The voice of reason for the AEC industry

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market sectors

  • Creating success: David E. Ott

    by The Zweig Letter January 10, 2021
    January 10, 2021

    CEO and president of SEH (St. Paul, MN), a firm that’s simplifying the world’s complex challenges by designing better places, engineering clean water, and renewing infrastructure.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

  • Seeking excellence: Jason Pereira

    by The Zweig Letter June 15, 2020
    June 15, 2020

    Co-founder and principal at CWE (Fullerton, CA), a  civil engineering, water resources, and environmental engineering firm whose experts pledge to create a better tomorrow, today.

  • Guerrilla marketing tactics you can use

    by The Zweig Letter May 25, 2020
    May 25, 2020

    None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

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Recent Posts

  • Keeping your firm ‘ready to sell’

    January 17, 2021
  • Extrinsic motivation

    January 17, 2021
  • Forward thinking: Michael Anastasio

    January 17, 2021
  • Keep a cool head and carry on!

    January 17, 2021

About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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