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The Zweig Letter

The voice of reason for the AEC industry

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marketing strategy

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

  • Flexibility in the face of COVID

    by The Zweig Letter October 11, 2020
    October 11, 2020

    We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.

  • Follow through

    by The Zweig Letter February 10, 2020
    February 10, 2020

    By checking in either monthly or quarterly, you can ensure that those responsible take the time necessary to follow through on your marketing plan.

  • Focusing on strengths vs. weaknesses

    by The Zweig Letter September 9, 2019
    September 9, 2019

    “Square peg for a round hole? No thanks! My first preference is square pegs in square holes!”

  • Cutting through

    by The Zweig Letter August 19, 2019
    August 19, 2019

    You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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