marketing

With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

When firms encourage a hybrid role between business development and sales, the result is often improved collaboration throughout the firm.

Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft?

None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

President of Shield Environmental Associates (Lexington, KY), a full-service engineering and environmental consulting firm that seeks solutions of distinct value.

By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

In these uncharted times, we run the risk of only thinking about the immediate and not about where we are going to be three months, six months, or a year from now.

For firm leadership, marketing may not always be top of mind. For your marketing staff, it is. Make sure they have a seat at the table.

“There are many ways to ‘cook the books’ so they show certain results. Here are some typical problems that we see showing up in the financial statements of A/E firms.”