marketing

“Square peg for a round hole? No thanks! My first preference is square pegs in square holes!”

President of DY Consultants, a nationally-recognized aviation consulting firm based in New York City.

Getting a better handle on your data helps you identify what your firm is truly good at, and where the highest profits are.

You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.

Branding and growing a diverse firm while staying true to your roots is possible, but you have to know why you’re in business.

If you figure out the big question, it’ll invigorate your culture, differentiate your company, and inform everything you do in your business.

A small investment of your time, energy, and creativity can yield a large return with your clients. Start gently and build your confidence.

If you’re looking to sell your AEC firm, the sales process you take – either broad or targeted – will have its share of pros and cons.

A lot of AEC firms fall into the trap of neglecting their marketing departments because the work is not billable. Marketers need to fight back with consistent effort.

President and CEO of Eclipse Engineering (Best Firm Structural #12 for 2018), a Montana firm that likes to have a little “phun.”

A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.

There are plenty of tell-tale signs your AEC firm needs a set of third-party experts to help you achieve your goals.