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The Zweig Letter

The voice of reason for the AEC industry

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  • Serving others: Mike Schnaare

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

  • Authentic: Jeff Schumaker

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.

  • Put that ego aside

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.

  • TZL podcast: Janki DePalma on the key ingredients of a business developer

    by The Zweig Letter February 11, 2021
    February 11, 2021

    Janki DePalma, director of business development with Kirksey Architects, discusses listening, empathy, relationships, self-control, and what makes a great business developer.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • Audacious: Tom Motsinger

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.

  • We can do better

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

  • Represent everyone: Shannon Acevedo

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Sara Parkman | Improved representation improves our ability to problem-solve, to be strategic with our strengths, and to think critically and comprehensively about topics.

  • Fresh, handcrafted marketing

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

  • Stay organized amid information overload

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.

  • Back to relationship basics

    by The Zweig Letter January 3, 2021
    January 3, 2021

    We don’t know what this year will bring, but by focusing on existing relationships and building stronger relationships, we can ensure long-term success.

  • Video marketing

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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