marketing

For firm leadership, marketing may not always be top of mind. For your marketing staff, it is. Make sure they have a seat at the table.

“There are many ways to ‘cook the books’ so they show certain results. Here are some typical problems that we see showing up in the financial statements of A/E firms.”

President and CEO of Westwood (Minneapolis, MN), a firm that’s been focused on enhancing communities with smart engineering for almost 50 years.

Cross-marketing is the low-hanging fruit of business development. But will it work for your firm?

“If you have lofty ambitions for the growth of your firm, but aren’t exactly sure of what you need to do to accomplish it, here is my best advice.”

Don’t be afraid to charge what you’re worth. You want clients who value your relationship and appreciate your talent.

“The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

CEO of EDiS (Wilmington, DE), a fifth generation family-owned firm that has been thriving in the same region for more than a century.

Phil Keil, Zweig Group’s director of strategic services, knows how to put the pieces together to craft unique strategies and implementation plans for AEC firms.

“Don’t guard the financial information. Don’t have secrets or hidden agendas. When you screw up, admit it and apologize.”

“Top management is largely responsible for HR’s ineffectiveness on many levels in the typical A/E firm.”

In this digital era of PURLs, OKRs, and java scripts, a dimensional mailer and handwritten note are still the best way to grab attention.