“Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”
marketing
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In business development, many missteps can be traced back to a lack of understanding and acceptance of who we are.
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Your clients have definite ideas about what your firm is and isn’t, but if you don’t take the time to ask, you’ll never know what they’re thinking. Perception is reality.…
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If your firm has a weekly or monthly newsletter, great. But if not, you need to get cracking on that important piece of internal communication. Does your firm have an…
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AEC firms struggle with it, but if a firm is to thrive in the good times and the bad, a quantifiable plan of attack is essential. Marketing, business development, and…
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President of LandDesign (Best Firm Multi-discipline #30 for 2017), a 165-person landscape architecture, civil engineering, and planning firm based in Charlotte, NC. By Liisa Andreassen Correspondent “From the day LandDesign…
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President of Gale Associates Inc. (Best Firm #18 Multi-discipline for 2018), a 115-person consulting firm based in Weymouth, Massachusetts. By Liisa Andreassen Correspondent “Gale has been involved with a number…
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When you look at principals of firms in this business who are really happy and successful – who have growing, profitable companies – you’ll see certain common traits that emerge.…
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The process must be deliberate and multifaceted, but don’t forget the human touch. Be yourself and enjoy finding clients that reflect your values. Recently, I had a conversation with a…
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Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018…
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COO of Aguirre & Fields, LP (Best Firm Multi-discipline #27 for 2018), a 120-person engineering firm based in Houston. By Liisa Andreassen Correspondent “If you haven’t started planning for ownership…
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President and CEO of Morrison-Maierle (Best Firm #27 Multi-discipline for 2017), a 280-person firm based in Helena, Montana. By Liisa Andreassen Correspondent “It’s vital to our success,” Murphy says, referring…