A small investment of your time, energy, and creativity can yield a large return with your clients. Start gently and build your confidence.
marketing
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If you’re looking to sell your AEC firm, the sales process you take – either broad or targeted – will have its share of pros and cons.
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A lot of AEC firms fall into the trap of neglecting their marketing departments because the work is not billable. Marketers need to fight back with consistent effort.
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President and CEO of Eclipse Engineering (Best Firm Structural #12 for 2018), a Montana firm that likes to have a little “phun.”
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A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.
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There are plenty of tell-tale signs your AEC firm needs a set of third-party experts to help you achieve your goals.
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“Are you missing out on this valuable knowledge in these or any other areas that it is needed? If so, amend your evil ways and make better use of your marketing talent!”
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Portland office leader for PCS Structural Solutions believes in the legacy of engineering as a community builder.
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Add value, share work, respond quickly, and be open about your process to get more business and increase revenue without spending more.
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“Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”
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In business development, many missteps can be traced back to a lack of understanding and acceptance of who we are.
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Your clients have definite ideas about what your firm is and isn’t, but if you don’t take the time to ask, you’ll never know what they’re thinking. Perception is reality.…