marketing

By Jenny Phan | Get your technical professionals comfortable with sharing their stories and they’ll promote your firm, their good work, and their team.

By Jane Lawler Smith | Channel your inner toddler and question everything about your marketing plan to uncover what still does or doesn’t work for you, your firm, and your goals.

By Mark Zweig | Firm owners need to be thinking about and planning for the huge wave of business that’s coming just around the corner.

By Katie Crawford | Look beyond the project scope and consider how the client or even the community will be impacted by the improvements your team is making.

By Mark Zweig | There are many ways to show courage, and Jerry Allen showed real courage in his willingness to confront every single obstacle in his life.

By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.

By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.

Janki DePalma, director of business development with Kirksey Architects, discusses listening, empathy, relationships, self-control, and what makes a great business developer.

By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.