marketing

By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.

By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.

Janki DePalma, director of business development with Kirksey Architects, discusses listening, empathy, relationships, self-control, and what makes a great business developer.

By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.

By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

By Sara Parkman | Improved representation improves our ability to problem-solve, to be strategic with our strengths, and to think critically and comprehensively about topics.

By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.

We don’t know what this year will bring, but by focusing on existing relationships and building stronger relationships, we can ensure long-term success.

Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.