marketing

By Mark Zweig | You may be an architect or engineer and think you aren’t really motivated by money. But money is a scorecard in the game of business, and ‘winning’ is fun!

By Mark Zweig | Only a small number of people really get the idea that building a business is not a sprint – it’s an endurance race. It is all about who can last the longest.

By Christina Zweig Niehues | It’s important for firms in all stages of growth to invest in marketing and continue to plan for the future.

By Lindsay Young | Investing a small amount of time and money to train employees on presentation skills could lead to millions of dollars of work for your firm.

By Christina Zweig Niehues | Firms need to devote resources toward business development and ensuring a steady stream of work for the future.

By Jane Lawler Smith | When interviewing your co-workers, peers, and clients, take a walk and harness the power of storytelling together.

By Mark Zweig | You’ll never be able to eliminate uncertainty, but there are some things you can be sure of. Keeping these in mind will help you be ready for what lies ahead.

By Mercedez Thompson | While weak language can dilute your message, assertive language fosters attentiveness, boosts credibility, and increases authority.

By Tom Godin | Like Wheel of Fortune’s most strategic letters, there are aspects of AEC firm operations that nearly always merit attention.

By Jake Voorhees | Whether it be remote flexibility considerations, how firms make strategic growth decisions, or hiring tactics in general, engineering workplace culture is changed forever.

By Stephanie Warino | These 10 ideas can increase engagement and create a truly effective doer-seller culture.

By Jane Lawler Smith | In the AEC industry, technical knowledge is important – but sometimes it’s equally important to step back, look around, and see what lessons can be learned outside the AEC realm.