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The Zweig Letter

The voice of reason for the AEC industry

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mission

  • Reaching our personal peak (Part 4)

    by The Zweig Letter December 2, 2019
    December 2, 2019

    Winning today is about serving others and providing value. Both are good. They always were, and always will be.

  • Reaching our personal peak (Part 3)

    by The Zweig Letter November 18, 2019
    November 18, 2019

    To maximize outputs and outcomes, leaders need to become great managers of managers and together create “great jobs.”

  • Core values

    by The Zweig Letter November 18, 2019
    November 18, 2019

    They count, so gather your leadership team, find the set of behaviors they admire, and make them part of your mission and vision.

  • Culture setter: Ernesto Aguilar

    by The Zweig Letter November 11, 2019
    November 11, 2019

    CEO of Ardurra Group (Tampa, FL), an engineering consulting firm with a focus on the positive.

  • Building your business

    by The Zweig Letter September 9, 2019
    September 9, 2019

    Use these five strategies to maximize client relationships without leaving your desk.

  • 2019 Best Firm focus

    by The Zweig Letter August 26, 2019
    August 26, 2019

    Leaders of employee-friendly firms talk about how being a Best Firm affects recruiting, culture, and opportunities.

  • Why it matters

    by The Zweig Letter August 5, 2019
    August 5, 2019

    If you figure out the big question, it’ll invigorate your culture, differentiate your company, and inform everything you do in your business.

  • Be yourself and win

    by The Zweig Letter March 11, 2019
    March 11, 2019

    In business development, many missteps can be traced back to a lack of understanding and acceptance of who we are.

  • Employee engagement (Part 2)

    by The Zweig Letter March 4, 2019
    March 4, 2019
    A firm leader must break out of the deadline cycle and make a meaningful connection with employees. If not, performance will (predictably) suffer. Most of what we do today as…
  • Employee engagement (Part 1)

    by The Zweig Letter February 25, 2019
    February 25, 2019
    By understanding the basics of performance-boosting behaviors, we can design a better approach to attract, develop, and retain top talent. Employee engagement is a powerful determinant of an organization’s success.…
  • Greater than project management, part 2

    by The Zweig Letter January 7, 2019
    January 7, 2019
    With more competition, more intensive procurement, higher costs, and increasingly lower fees, firm leaders must leverage the power of mission. We have a mission as an organization. It is why…
  • Digging deep

    by The Zweig Letter January 8, 2018
    January 8, 2018
    While having a fun workplace is great, the good times must be underpinned by hard work and an ever-present commitment to the firm’s mission. Let’s not kid ourselves. Our workplace…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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