By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.
name change
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By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.
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By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.