• Home
  • About
  • Podcast
  • Archive
  • Subscribe
  • Contact Us

The Zweig Letter

The voice of reason for the AEC industry

  • Home
  • About
  • Podcast
  • Archive
  • Subscribe
  • Contact Us

Pennoni

  • Back to relationship basics

    by The Zweig Letter January 3, 2021
    January 3, 2021

    We don’t know what this year will bring, but by focusing on existing relationships and building stronger relationships, we can ensure long-term success.

  • Video marketing

    by The Zweig Letter December 27, 2020
    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

  • Flexibility in the face of COVID

    by The Zweig Letter October 11, 2020
    October 11, 2020

    We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.

  • COVID-19 and business development

    by The Zweig Letter July 27, 2020
    July 27, 2020

    Uncertainty in the marketplace will be with us as we move forward, but you can be successful if you adjust your game plan and expectations.

  • Business development in AEC firms

    by The Zweig Letter July 6, 2020
    July 6, 2020

    When firms encourage a hybrid role between business development and sales, the result is often improved collaboration throughout the firm.

  • Follow through

    by The Zweig Letter February 10, 2020
    February 10, 2020

    By checking in either monthly or quarterly, you can ensure that those responsible take the time necessary to follow through on your marketing plan.

  • Nice girls can finish first, too

    by The Zweig Letter January 13, 2020
    January 13, 2020

    Women must stop apologizing, speak up, and stand tall if they want to be successful leaders.

  • Where is Carmen Sandiego?

    by The Zweig Letter October 21, 2019
    October 21, 2019

    These days the recruiting game is tough. The good news is that your best talent scouts might already work in your firm.

  • Cutting through

    by The Zweig Letter August 19, 2019
    August 19, 2019

    You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.

  • Egypt, Rome, beyond

    by The Zweig Letter June 17, 2019
    June 17, 2019

    Surveying technology has been around for thousands of years. What’s new today will be old tomorrow, but the basics will remain the same.

  • A successful firm

    by The Zweig Letter May 6, 2019
    May 6, 2019

    As a 100 percent ESOP, 50-year-old Pennoni has the culture, history, and staying power to improve the lives of its employees and the community it serves.

  • The new kid

    by The Zweig Letter January 28, 2019
    January 28, 2019
    When your firm hires a young person to fill a newly created position, make sure you give them the support they need to grow into their role. Starting a new…
Load More Posts

Search

Recent Posts

  • Keeping your firm ‘ready to sell’

    January 17, 2021
  • Extrinsic motivation

    January 17, 2021
  • Forward thinking: Michael Anastasio

    January 17, 2021
  • Keep a cool head and carry on!

    January 17, 2021

About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

Most Popular

  • 1

    Ownership transition in A/E firms

  • 2

    Cultural fit vs. cultural add

  • 3

    Long-term results

  • 4

    The gig economy

Trending This Week

  • 1

    Keeping your firm ‘ready to sell’

  • 2

    Keep a cool head and carry on!

  • 3

    Parental advice you ignored

  • 4

    Extrinsic motivation

© 2020 The Zweig Letter, All Right Reserved.
The Zweig Letter is a Zweig Group product.


Back To Top