Plan

For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

The situation is changing quickly, but versatility and fast decision-making have become necessary.

Create a three-year vision thinking about what you need to achieve personally and professionally to be happy with your progress, and then work to reach your mountain.

Implement these tips to decrease tension and drastically increase the utility of your feedback.

By checking in either monthly or quarterly, you can ensure that those responsible take the time necessary to follow through on your marketing plan.

As Zweig Group’s director of ownership transition, Will Swearingen understands the emotional stakes at play when a firm founder decides it’s time to pass the torch.

Many people can be apprehensive when faced with new technology. It’s important to address their fears and to have a plan for successful implementation.

A successful sustainability plan should formalize your approach for continuous improvement and help you build on what you are already doing in three key areas.

When executives do too much, they might be avoiding a problem, and they can damage the firm in the process.

Effecting a real-life leadership transition takes years of planning, and the ability to dismiss entrenched perceptions and past assumptions.

A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.