Effecting a real-life leadership transition takes years of planning, and the ability to dismiss entrenched perceptions and past assumptions.
Plan
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A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.
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Find your ‘why’ and ‘how,’ make a plan, and – with the help of a few strong mergers – achieve astronomical growth.