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The Zweig Letter

The voice of reason for the AEC industry

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Planning

  • Winning cover letters

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

  • We can do better

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

  • Represent everyone: Shannon Acevedo

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Sara Parkman | Improved representation improves our ability to problem-solve, to be strategic with our strengths, and to think critically and comprehensively about topics.

  • Personal connections: Brad Strittmatter

    by The Zweig Letter December 6, 2020
    December 6, 2020

    CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.

  • Proposal fumble

    by The Zweig Letter November 15, 2020
    November 15, 2020

    When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.

  • Where are all the entrepreneurs?

    by The Zweig Letter November 8, 2020
    November 8, 2020

    By Mark Zweig | Entrepreneurs and small business owners have fundamentally different views on the opportunity each has in front of them.

  • Know thy time

    by The Zweig Letter October 18, 2020
    October 18, 2020

    To manage time effectively, you need to know – not just believe – you are spending time productively.

  • Guide and lead: Rayburn ‘Jake’ Donaldson

    by The Zweig Letter October 11, 2020
    October 11, 2020

    Managing partner at Method Architecture (Houston, TX), a firm that practices ego-free architecture, creatively solves problems, and provides unparalleled customer service.

  • Manage workloads across multiple offices

    by The Zweig Letter August 10, 2020
    August 10, 2020

    COVID-19 has pushed leaders in the design industry and beyond to develop new strategies to manage an increasingly untethered workforce.

  • COVID-19 and business development

    by The Zweig Letter July 27, 2020
    July 27, 2020

    Uncertainty in the marketplace will be with us as we move forward, but you can be successful if you adjust your game plan and expectations.

  • Turning overhead into revenue

    by The Zweig Letter July 20, 2020
    July 20, 2020

    Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

  • Duct tape and baling twine

    by The Zweig Letter July 6, 2020
    July 6, 2020

    By Christina Zweig Niehues | With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

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Recent Posts

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    February 21, 2021

About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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