Planning

COVID-19 has pushed leaders in the design industry and beyond to develop new strategies to manage an increasingly untethered workforce.

Uncertainty in the marketplace will be with us as we move forward, but you can be successful if you adjust your game plan and expectations.

Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

Nothing is as certain as death and taxes. But an owner’s retirement can be, too. If done correctly, an owner’s retirement and its benefits can be just as certain as death and taxes.

By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

It’s possible for a mature company to stay innovative – the key is unlocking talent from within.

The situation is changing quickly, but versatility and fast decision-making have become necessary.

Through solid communication, planning, and leadership support from both organizations, a smooth transition is under way.

Phil Keil, Zweig Group’s director of strategic services, knows how to put the pieces together to craft unique strategies and implementation plans for AEC firms.

Managing a client’s expectations is a delicate art that requires planning, restraint, and diligence.

As Zweig Group’s director of ownership transition, Will Swearingen understands the emotional stakes at play when a firm founder decides it’s time to pass the torch.