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The Zweig Letter

The voice of reason for the AEC industry

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politics

  • We can do better

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Stephen Lucy | In the past year, we’ve learned a great deal about how we can do better and have begun to seize opportunities created by 2020.

  • Keep a cool head and carry on!

    by The Zweig Letter January 17, 2021
    January 17, 2021

    By Mark Zweig | Things are real messy right now, but we can all get safely to our destinations if we keep our cool.

  • Mastering business development

    by The Zweig Letter August 17, 2020
    August 17, 2020

    For many leaders, business development resides outside their core competencies and comfort zone, to their firm’s detriment.

  • How you may be demotivating people

    by The Zweig Letter August 3, 2020
    August 3, 2020

    By Mark Zweig | When people are demotivated they become negative and cynical, and can pollute the attitudes of their co-workers. And if they’re really demotivated, they may quit.

  • Calling to find work

    by The Zweig Letter June 1, 2020
    June 1, 2020

    By Mark Zweig | Getting on the phone right now may be the single most important thing you can do to bring in new work.

  • Social media and your business

    by The Zweig Letter November 11, 2019
    November 11, 2019

    “Social media is a virtual world. It’s a false world. Spend more time in the real world and less time on your individual PR program, and encourage your staff to do the same.”

  • Principal like it’s 1999

    by The Zweig Letter July 29, 2019
    July 29, 2019

    A look at what it means to be a principal in the AEC industry and how this has and hasn’t changed over the past two decades.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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