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The Zweig Letter

The voice of reason for the AEC industry

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Principals

  • Put that ego aside

    by The Zweig Letter February 14, 2021
    February 14, 2021

    By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.

  • Make them want what you do!

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Mark Zweig | It’s great to be needed, but it’s not really where you want to be. The position you should really seek to attain is to be wanted.

  • One thing every day: Doug Glenn

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Liisa Andreassen | COO of CEC Corporation (Oklahoma City, OK), a multidiscipline firm with a focus on eliminating aging infrastructure and driving community growth through innovative design.

  • Be a better A/E firm leader in 2021

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

  • Hire for character, train for skill

    by The Zweig Letter December 27, 2020
    December 27, 2020

    By Mark Zweig | Many people in this business will say they agree with this idea, yet the people doing the hiring rarely do it.

  • Best performing firms

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Christina Zweig Niehues | There are several management areas where award-winning, fast-growth, and very high profit AEC firms stand out.

  • Design excellence: Kevin Sullivan

    by The Zweig Letter November 8, 2020
    November 8, 2020

    President and CEO of Payette (Boston, MA), a firm that values the close relationships it builds with its collaborators on the journey from design to reality.

  • Forgotten fundamentals of the A/E business

    by The Zweig Letter September 27, 2020
    September 27, 2020

    By Mark Zweig | “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

  • Change: Nancy Ludwig

    by The Zweig Letter August 30, 2020
    August 30, 2020

    President and senior principal of ICON Architecture (Boston, MA), a women-owned, SOMBDA certified firm that’s staffed over 50 percent by women.

  • Alignment: Stewart Haney

    by The Zweig Letter August 10, 2020
    August 10, 2020

    CEO of Wendel (Williamsville, NY), an innovative AEC and energy efficiency firm that collaborates with clients for a holistic project approach.

  • The principal-marketer partnership

    by The Zweig Letter July 20, 2020
    July 20, 2020

    To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.

  • Working together: Michael Hall

    by The Zweig Letter March 30, 2020
    March 30, 2020

    Principal at GH2 Architects (Tulsa, OK), an international architecture and design firm founded in 1973 that’s flexible, engaging, and fun.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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