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The Zweig Letter

The voice of reason for the AEC industry

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Problem

  • Winning cover letters

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

  • Getting better fees

    by The Zweig Letter July 27, 2020
    July 27, 2020

    By Mark Zweig | We have worked with firms in this business that had average labor multipliers above 4.5.  It can be done, and you can do it!

  • Getting everyone fired up

    by The Zweig Letter February 24, 2020
    February 24, 2020

    “You would be surprised how quickly your employees get in the bandwagon when they can be part of the solution.”

  • Your baby is ugly

    by The Zweig Letter December 2, 2019
    December 2, 2019

    Successful leaders have to be able to deliver tough messages. Use these six strategies to navigate difficult conversations.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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The Zweig Letter is a Zweig Group product.


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