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The Zweig Letter

The voice of reason for the AEC industry

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recognition

  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • Organizational influence

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Stephanie Warino | Be selective with the actions you’re recognizing and the behaviors you’re amplifying, because we’re all driving the culture bus.

  • Serving others: Mike Schnaare

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

  • Recognizing and developing future leaders

    by The Zweig Letter January 31, 2021
    January 31, 2021

    By Frank Johnson | Be deliberate in identifying those who have the potential to grow into leadership roles, and help them develop the skill sets they need to be successful as future managers.

  • Extrinsic motivation

    by The Zweig Letter January 17, 2021
    January 17, 2021

    By Mitchell Shope | Leveraging reinforcement theory will connect the action to the reward and bolster your firm’s morale and cultural identity.

  • Increasing your firm’s retention

    by The Zweig Letter December 13, 2020
    December 13, 2020

    Positively impact your firm’s retention rates by turning abstract ideas into actionable goals.

  • Employee retention

    by The Zweig Letter August 30, 2020
    August 30, 2020

    It comes down to respect and providing for your employees. If you do these two things, your people will quickly become your biggest cheerleaders.

  • Better together: Karen Jenkins

    by The Zweig Letter May 25, 2020
    May 25, 2020

    Co-founder and managing partner of Shear Structural (Chamblee, GA), a 100 percent women-owned and women-managed structural engineering firm.

  • Change with the times

    by The Zweig Letter March 9, 2020
    March 9, 2020

    Many firms still cling to old-school attitudes and business practices that chase away top performing employees looking for a more future-friendly place to grow their careers.

  • Evolution of a conference

    by The Zweig Letter August 26, 2019
    August 26, 2019

    “We invite you to celebrate the industry while learning from its best-performing firms and leaders.”

  • Incredibly grateful: Megan Armendariz

    by The Zweig Letter March 18, 2019
    March 18, 2019

    A good attitude and honest effort are central to California engineer’s mission to build a meaningful career.

  • Curating company culture

    by The Zweig Letter January 7, 2019
    January 7, 2019
    It’s a daunting task, but can result in an energized, unified organization that can withstand setbacks while gaining strength. Companies with a highly engaged workforce have seen a 19.2 percent…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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