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The Zweig Letter

The voice of reason for the AEC industry

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Sell

  • We all want to make an impact

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?

  • Winning cover letters

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

  • Things I’ve learned about buying A/E firms

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mark Zweig | If you’re trying to buy or thinking about buying another company in this business, here are a few things that may be helpful to you.

  • Be a better A/E firm leader in 2021

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

  • Every business is a people business!

    by The Zweig Letter July 6, 2020
    July 6, 2020

    By Mark Zweig | If we care about the success of our people and our businesses, we cannot keep ignoring the importance of people skills.

  • The importance of communications

    by The Zweig Letter June 22, 2020
    June 22, 2020

    By Mark Zweig | If we truly want to elevate our people and help them achieve all they can achieve, we must help them be better communicators.

  • Calling to find work

    by The Zweig Letter June 1, 2020
    June 1, 2020

    By Mark Zweig | Getting on the phone right now may be the single most important thing you can do to bring in new work.

  • We are all in the consulting business!

    by The Zweig Letter March 16, 2020
    March 16, 2020

    “To maximize your chances for success, remember you are in the consulting business. Keep these points in mind as you guide the growth and development of your business.”

  • Making a big push

    by The Zweig Letter August 5, 2019
    August 5, 2019

    “Sometimes in business you just have to do something that generates results NOW. There’s no time to waste. You need action and something good to happen. Your prosperity depends on it.”

  • Maintaining a high level of engagement

    by The Zweig Letter April 15, 2019
    April 15, 2019

    “Why do people lose interest in their own businesses and, perhaps more importantly, what can you do to keep this from happening?”

  • Now is a good time to sell

    by The Zweig Letter January 28, 2019
    January 28, 2019
    “Right now, at the start of the new year, is a great time to be selling. Organizations of all types, public and private, have new plans and new budgets to…
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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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