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The Zweig Letter

The voice of reason for the AEC industry

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Selling

  • We all want to make an impact

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?

  • Things I’ve learned about buying A/E firms

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Mark Zweig | If you’re trying to buy or thinking about buying another company in this business, here are a few things that may be helpful to you.

  • Virtual business development

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

  • Make them want what you do!

    by The Zweig Letter February 7, 2021
    February 7, 2021

    By Mark Zweig | It’s great to be needed, but it’s not really where you want to be. The position you should really seek to attain is to be wanted.

  • Be a better A/E firm leader in 2021

    by The Zweig Letter January 24, 2021
    January 24, 2021

    By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.

  • Who are you trying to sell to?

    by The Zweig Letter December 6, 2020
    December 6, 2020

    By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

  • Forgotten fundamentals of the A/E business

    by The Zweig Letter September 27, 2020
    September 27, 2020

    By Mark Zweig | “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

  • Don’t sell, be helpful

    by The Zweig Letter September 27, 2020
    September 27, 2020

    There are countless ways to develop business without being a business developer, and you are most likely doing some of these things already.

  • How you may be demotivating people

    by The Zweig Letter August 3, 2020
    August 3, 2020

    By Mark Zweig | When people are demotivated they become negative and cynical, and can pollute the attitudes of their co-workers. And if they’re really demotivated, they may quit.

  • Every business is a people business!

    by The Zweig Letter July 6, 2020
    July 6, 2020

    By Mark Zweig | If we care about the success of our people and our businesses, we cannot keep ignoring the importance of people skills.

  • Keep your focus

    by The Zweig Letter June 15, 2020
    June 15, 2020

    By Mark Zweig | Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft?

  • Calling to find work

    by The Zweig Letter June 1, 2020
    June 1, 2020

    By Mark Zweig | Getting on the phone right now may be the single most important thing you can do to bring in new work.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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