Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.
social media
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If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.
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Grow your firm and bolster future success by training and mentoring technical staff to participate in your firm’s sales and marketing efforts.
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Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?
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With new cases of COVID-19 on the rise, now is not the time for complacency. Instead, it is a time for self-reflection and new action.
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Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.
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If we care about the success of our people and our businesses, we cannot keep ignoring the importance of people skills.
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Prioritize the tasks on your to-do list in order of importance and how long they will take to maximize efficiency.
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Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft?
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None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.
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Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.
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For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.