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The Zweig Letter

The voice of reason for the AEC industry

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  • Real differentiation in your A/E firm

    by The Zweig Letter November 29, 2020
    November 29, 2020

    Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.

  • Social media in 2020

    by The Zweig Letter November 8, 2020
    November 8, 2020

    If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

  • Training engineers to be sales leaders

    by The Zweig Letter September 27, 2020
    September 27, 2020

    Grow your firm and bolster future success by training and mentoring technical staff to participate in your firm’s sales and marketing efforts.

  • A/E firms are doing surprisingly well

    by The Zweig Letter August 17, 2020
    August 17, 2020

    Firms seem to be doing better than most anyone would have predicted when everything had to shut down in March. Why is that?

  • Reimagine, renew, retool

    by The Zweig Letter July 20, 2020
    July 20, 2020

    With new cases of COVID-19 on the rise, now is not the time for complacency. Instead, it is a time for self-reflection and new action.

  • Turning overhead into revenue

    by The Zweig Letter July 20, 2020
    July 20, 2020

    Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

  • Every business is a people business!

    by The Zweig Letter July 6, 2020
    July 6, 2020

    If we care about the success of our people and our businesses, we cannot keep ignoring the importance of people skills.

  • Two-minute drill

    by The Zweig Letter June 15, 2020
    June 15, 2020

    Prioritize the tasks on your to-do list in order of importance and how long they will take to maximize efficiency.

  • Keep your focus

    by The Zweig Letter June 15, 2020
    June 15, 2020

    Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft?

  • Guerrilla marketing tactics you can use

    by The Zweig Letter May 25, 2020
    May 25, 2020

    None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

  • The lost art of the press release

    by The Zweig Letter May 25, 2020
    May 25, 2020

    Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

  • Don’t know what to do?

    by The Zweig Letter May 11, 2020
    May 11, 2020

    For many A/E firms, it is going to take a lot of tough decisions, hard work, mental intensity, and help from everyone in the firm to get through this situation intact.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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