Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018…
social media
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Once you get to be 60, your perspective changes. If you look ahead, you know that you have, on average, another 12 years left to live (longer if you are…
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Approximately 10,000 baby boomers will retire every day over the next decade. By 2030, millennials will comprise three-quarters of the U.S. workforce. A common blood sport at leadership team meetings…
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A few weeks back I decided to take a little social media holiday. There were plenty of reasons for it. Those reasons included the tremendous amount of time I found…
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I was thinking about social media and what a phenomenon it is and how it is now such a big part of our culture. Even though the odds are against it,…
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Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…
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In this episode, Randy Wilburn makes the case for starting a podcast for your design firm. He also talks about why the prevalence of smartphones and smart speakers make this…
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Branding, education, a low barrier to entry, and the creation of fans are all part of it, so what are you waiting for? I rejoined Zweig Group more than three…
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Do you want to win a project, identify a new service offering, or attract a new employee? Pick the right medium and have at it! Humans have been communicating through…
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There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website. It’s time to roll up…
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Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you…
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‘Doing it how it has always been done’ is a recipe for failure, so try something new, like ditching the ‘max utilization’ mentality. The Achilles’ heel of the AEC industry…