Honesty and authenticity
When marketing your firm, it’s great to be friendly and persuasive, but if you sell your brand for cheap, it’s
TZL Podcast Life Hacker Series: Social Media & Marketing in the AEC Industry
In this episode of the Life Hacker series, Randy Wilburn and Sanjay Jenkins discuss social media and marketing in the
Bringing it all together
Content drives AEC firms
Regardless of what else the future holds for B2B marketing, one thing is certain: Content marketing is here to stay.
Social mediocrity
You might think a Facebook post about a stolen office stapler is cute, or that an Instagram photo of donuts
Good first impressions
They count, and they need to be made across numerous fronts if you want to get your foot in the
The growing social media problem
I am becoming more and more aware – by the day – of what a problem social media addiction is
Keeping up appearances
Your firm’s reputation can be made, or broken, on the internet. Maintain a clean online image if you want to
Marketing metrics
There’s a critical set of benchmarks you need to measure so you’ll know what works, what doesn’t, and how to
A mind for media
The landscape keeps changing, but accept it and roll with the punches. The payoff could be big for your firm.
