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The Zweig Letter

The voice of reason for the AEC industry

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Strategy

  • Purpose driven leadership

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Phil Keil | This will inform your strategy development and ultimately allow you to build a legacy.

  • Develop your strategic thinking

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Eduardo Smith | Strategic thinking enables us to enlarge the value and impact of our work, connecting it much more than a technical solution.

  • Dedicated marketing staff

    by The Zweig Letter February 28, 2021
    February 28, 2021

    By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.

  • Organizational influence

    by The Zweig Letter February 21, 2021
    February 21, 2021

    By Stephanie Warino | Be selective with the actions you’re recognizing and the behaviors you’re amplifying, because we’re all driving the culture bus.

  • Keeping your firm ‘ready to sell’

    by The Zweig Letter January 17, 2021
    January 17, 2021

    By John Bray | Approachable steps you can take to prepare for a potential acquisition down the road, and why it’s never a bad idea to take them.

  • Decentralization

    by The Zweig Letter January 10, 2021
    January 10, 2021

    By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

  • Creating success: David E. Ott

    by The Zweig Letter January 10, 2021
    January 10, 2021

    CEO and president of SEH (St. Paul, MN), a firm that’s simplifying the world’s complex challenges by designing better places, engineering clean water, and renewing infrastructure.

  • Leadership transition as a way of life

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Kevin Token | A singular leader, in place for all time, might not be the best model for your firm. Consider a different way, one that plans for transitions and accommodates change.

  • Real collaboration: Mark Brumfield

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Liisa Andreassen | CEO of HEAPY Engineering (Dayton, OH), a leader in sustainability, engineering, and commissioning solutions with a vision to build a more resilient and sustainable society.

  • Be smart in how you run your business

    by The Zweig Letter January 3, 2021
    January 3, 2021

    By Mark Zweig | Know your purpose, intent, and philosophy of business, but be willing to change if it becomes prudent to do so.

  • Back to relationship basics

    by The Zweig Letter January 3, 2021
    January 3, 2021

    We don’t know what this year will bring, but by focusing on existing relationships and building stronger relationships, we can ensure long-term success.

  • Incentive compensation

    by The Zweig Letter December 27, 2020
    December 27, 2020

    By Will Swearingen | Management incentives can be used to motivate key staff and to build capital and liquidity for individuals in the event of a transition.

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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