By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.
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By Liisa Andreassen | President of Fishbeck (Grand Rapids, MI), a firm of engineers, scientists, architects, and constructors in the business of problem solving, inspiring results, and bringing ideas to life.
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By Mark Zweig | If we truly want to elevate our people and help them achieve all they can achieve, we must help them be better communicators.
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A lot can go wrong while establishing an office in a new market, but if you find a niche and hire strategically, you can succeed.