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The Zweig Letter

The voice of reason for the AEC industry

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  • Slow, but steady change

    by The Zweig Letter October 7, 2019
    October 7, 2019

    Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.

  • Cutting through

    by The Zweig Letter August 19, 2019
    August 19, 2019

    You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.

  • Crack the whip

    by The Zweig Letter November 5, 2018
    November 5, 2018
    Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018…
  • The wrong language

    by The Zweig Letter May 21, 2018
    May 21, 2018
    Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…
  • Marketing matters, part 3

    by The Zweig Letter September 18, 2017
    September 18, 2017

    There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website. It’s time to roll up…

  • A mind for media

    by The Zweig Letter April 24, 2017
    April 24, 2017

    The landscape keeps changing, but accept it and roll with the punches. The payoff could be big for your firm.  In media, the only constant is change, and here’s what…

  • Different every year

    by The Zweig Letter March 27, 2017
    March 27, 2017

    As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and…

  • The marketing robots

    by The Zweig Letter January 16, 2017
    January 16, 2017

    Automation can be helpful, save a ton of money, and even cut down on errors, but you have to know how to push the ‘stop’ button. Not long ago someone…

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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