You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.
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Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018…
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Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at…
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There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website. It’s time to roll up…
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The landscape keeps changing, but accept it and roll with the punches. The payoff could be big for your firm. In media, the only constant is change, and here’s what…
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In this episode of the podcast, Randy Wilburn has a roundtable discussion with Zweig Group’s executive search consultant, Chad Coldiron, and interns Sanjay Jenkins and Jordan Barrett. They discuss the…
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As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and…
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Automation can be helpful, save a ton of money, and even cut down on errors, but you have to know how to push the ‘stop’ button. Not long ago someone…