Branding and growing a diverse firm while staying true to your roots is possible, but you have to know why you’re in business.
values
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President of CEI, a 20-year-old minority-owned engineering and contracting firm based in Miami Lakes, Florida.
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If you figure out the big question, it’ll invigorate your culture, differentiate your company, and inform everything you do in your business.
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People need something to rally behind. Identifying a mission for your firm is more than just a box to check when creating a strategic plan.
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Find your ‘why’ and ‘how,’ make a plan, and – with the help of a few strong mergers – achieve astronomical growth.
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It’s a daunting task, but can result in an energized, unified organization that can withstand setbacks while gaining strength. Companies with a highly engaged workforce have seen a 19.2 percent…
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In the AEC industry, both individuals and firms need to brand and present themselves as ‘core brands for core viewers.’ Christina Zweig Niehues and I are conducting a Building your…
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A lot of firms say they have a great culture, but for that to be true, a firm must be intentional about implementing its core set of values. At Mead…
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So you got the position you wanted, but that’s just the first step. You have to (help) create something bigger than yourself. Last month I wrote about my good fortune…