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The Zweig Letter

The voice of reason for the AEC industry

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Winning

  • Leading by example: Manik Arora

    by The Zweig Letter September 13, 2020
    September 13, 2020

    President and CEO Arora Engineers, Inc. (Chadds Ford, PA), a firm that meets the evolving needs of its clients through more intelligent, sustainable, infrastructure solutions.

  • Mastering business development

    by The Zweig Letter August 17, 2020
    August 17, 2020

    For many leaders, business development resides outside their core competencies and comfort zone, to their firm’s detriment.

  • Win on value instead of price

    by The Zweig Letter February 10, 2020
    February 10, 2020

    Believing in your value is the first step to success in winning on value. The next step is to walk away when clients don’t fit your new standards.

  • Reaching our personal peak (Part 4)

    by The Zweig Letter December 2, 2019
    December 2, 2019

    Winning today is about serving others and providing value. Both are good. They always were, and always will be.

  • A military approach

    by The Zweig Letter January 28, 2019
    January 28, 2019
    Breaking into new markets isn’t easy, but it can be done if you have a long-term, coordinated plan of attack. Following 30 years as an Army Engineer officer, I went…
  • The 7 steps of successful project pursuit

    by The Zweig Letter March 19, 2018
    March 19, 2018
    Time is a luxury AEC teams do not have. And time spent on a losing effort drains resources, morale, and bandwidth on existing projects. Time is the enemy of project…
  • The importance of failure

    by The Zweig Letter January 2, 2017
    January 2, 2017

    The winning percentage in the A/E industry is not that good, so it’s vital that you learn how to take a punch and get back up to fight again! You’ve…

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About The Zweig Letter

The Zweig Letter is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every 12-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru, Mark Zweig. Mark is radical, sensible, and thought-provoking with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.

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