• Cutting through

    by The Zweig Letter

    You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.

  • Valuable values

    by The Zweig Letter

    Branding and growing a diverse firm while staying true to your roots is possible, but you have to know why you’re in business.

  • Monkey see, monkey do

    by The Zweig Letter

    “Every time you take off early or give yourself that perk you always wanted, you could unknowingly be demotivating someone. I’ve seen some egregious examples of this over the years.”

  • New market, new concerns

    by The Zweig Letter

    Considering a design project in the fledgling cannabis industry? Make sure your professional liability coverage won’t go up in smoke.

  • Straight feedback

    by The Zweig Letter

    “Real love doesn’t come from coddling. It comes from helping. And oftentimes the best way to help someone – and help your company – is by being brutally honest.”

  • Making a big push

    by The Zweig Letter

    “Sometimes in business you just have to do something that generates results NOW. There’s no time to waste. You need action and something good to happen. Your prosperity depends on it.”

  • Why it matters

    by The Zweig Letter

    If you figure out the big question, it’ll invigorate your culture, differentiate your company, and inform everything you do in your business.