By Stephanie Warino | These 10 ideas can increase engagement and create a truly effective doer-seller culture.

By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.

By Liisa Andreassen | Managing director of Holst Architecture (Portland, OR), a women-owned architecture firm that is devoted to turning the ordinary into the extraordinary.

Mentors open pathways for others, and outreach is key to achieving firms’ diversity and inclusion goals.

By Mark Zweig | Being retired from the day-to-day business for nearly three years gives you more time to think.

By Chad Clinehens | Zweig Group’s annual Elevate AEC Conference and Awards Gala will be back in-person this year!

By Peter Atherton | Playing to win requires a real investment in organizational redesign, and the creation of both a vision and a culture that’s worth the work.

By Liisa Andreassen | Owner of 3-Tier Alaska (Fairbanks, AK), a firm that specializes in land surveying and civil engineering in the interior of Alaska.

By Jane Lawler Smith | In the AEC industry, technical knowledge is important – but sometimes it’s equally important to step back, look around, and see what lessons can be learned outside the AEC realm.

By Mark Zweig | We create much of our own good luck – and a lot of that comes down to understanding probabilities and doing things that increase our odds for success.

Five years ago, Edward Friedrichs came on The Zweig Letter Podcast to discuss the evolution of the design industry. He shared stories about Art Gensler and the actor Mel Brooks. We share this episode again to remember Ed after his passing last month.

By Lillian Minix | The pandemic has changed the way we network, opening doors to many more opportunities than we could have imagined.